Research on the Dissemination and Influencing Factors of Big Data and Artificial Intelligence Related Courses in Colleges and Universities-Taking MOOC as an Example

The rapid development of information technologies such as artificial intelligence, Internet and big data has promoted the deep integration technology education, especially rise large-scale online courses, which provides a great opportunity for curriculum teaching reform in colleges universities. At same time, cutting-edge technology, good prospects become popular professional course universities, intelligence focus subject education many combination AI courses will also greatly enhance enthusiasm users expand dissemination scope related courses. Based on grounded theory acceptance model, this paper obtains users’ perception evaluation learning MOOC through field interviews, summarizes core categories, constructs user collects sample by questionnaire makes an empirical study. It is found that perceived usefulness, expectation confirmation primary communication effect have significant positive impact secondary effect, content quality socialization interaction indirectly affect affecting effect.